Bachelor of Business Administration - Marketing Degree Program

For creative problem-solvers and strategic masterminds.

Our marketing concentration will fuel your flair for getting your message across. The marketing concept is all about the needs and wants of consumers and how to develop appropriate goods or services through research, development and design.

Our marketing students develop skills necessary for strategic planning, research, utilization of current technology (including e-commerce) and a global perspective.

But we take it a step further, with required internships, typically done during senior year, that provide the ultimate experience to prepare students for their careers.


Interesting Classes You'll Take

  • Applied Marketing Management
  • Buyer Behavior
  • Promotional Strategy
  • New Product Development

To learn more about course requirements, view the course sequence.


What can you do with this degree?

Students with expertise in marketing often find jobs in the positions listed below or similar positions:

  • Public Relations Director
  • Advertising Copywriter
  • Sales Promoter
  • Media Analyst
  • Brand Manager
  • Marketing Coordinator
  • Marketing Manager
  • Marketing Director
  • Marketing Specialist
  • Marketing Associate